As one brand rep (for Taga Bike/Strollers, I'll talk about those later - they are brilliant) mentioned, the high-powered PR agency they hired in London was able to get them top placement in the best newspapers and publications and that translated into a good image... but the bloggers they worked with in Germany had formed an interactive biking group that translated into SALES.
So this day was about that connection, the symbiotic way that bloggers and brands must exist... Very exciting.
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